The global electric hair brush market is experiencing a significant surge, driven by evolving beauty standards, technological advancements, and the growing preference for at-home styling solutions. The electric hair brush market size is projected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to record a CAGR of 5.7% from 2022 to 2030. This rapid expansion underscores its pivotal role in the modern haircare landscape.
A key market driver is the increasing focus on personal grooming and the rising influence of social media beauty trends. Consumers, inspired by online tutorials and celebrity endorsements, are increasingly investing in professional-grade tools for convenient, salon-quality results at home. This demand fuels innovation, leading to multi-functional devices that combine straightening, curling, and drying capabilities.
The market is currently dominated by flat electric hair brushes, accounting for over 60% of the share, favored for their efficiency in achieving sleek, smooth styles. However, round electric hair brushes are witnessing the fastest growth, catering to the rising demand for versatile styling and volume. Geographically, the Asia Pacific region holds the largest market share and is expected to maintain its rapid growth, propelled by increasing disposable incomes and urbanization.
While offline retail currently leads in distribution, the convenience and wide selection offered by online channels are poised for accelerated growth. Furthermore, advancements like ionic technology, precise temperature control, and the emergence of cordless and smart IoT-enabled brushes are shaping the market's future, promising even more personalized and efficient haircare experiences. Key players like Philips, L'Oréal, and Revlon are continually innovating to capture a larger share of this dynamic and promising market.
FAQs
The global electric hair brush market was valued at approximately USD 1.7 billion in 2023, with variations in figures across different research reports.
The Asia Pacific region currently holds the largest market share in the electric hair brush market, driven by factors like increasing disposable income and growing beauty consciousness.
Key drivers include the rising popularity of at-home styling, technological advancements in product features (e.g., ionic technology, smart features), and the influence of social media on beauty trends.
Flat electric hair brushes currently dominate the market, but round electric hair brushes are experiencing faster growth due to their versatility in styling.
Emerging trends include the development of multi-functional devices, hair health-oriented innovations, personalized hair care apps, and the increasing demand for cordless and eco-friendly electric hair brushes.
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Author's Bio:
Nilesh Shinde
Senior Market Research expert at The Insight Partners