Being great at your trade doesn’t automatically mean people will find you. You can be the best plumber, electrician, roofer, or landscaper in town, but if no one knows you exist online, you’re missing out on a huge group of potential customers.
Think of your website, Google listing, and social media like your digital storefront. It’s the first thing people see when they’re searching for help. And guess what? Most people these days start with a quick Google search before they ever call a business. If you’re not showing up, or worse, if your online presence looks outdated or confusing, you’re losing jobs to competitors who are easier to find.
Why It’s Especially Important in the Trades
The trades are built on trust. Homeowners are inviting you into their homes or trusting you with major repairs. When someone looks you up online, they’re not just checking your phone number, they’re reading your reviews, looking at your photos, and seeing how professional you seem.
Digital marketing helps you build that trust before you even shake their hand. A clean website, good reviews, and helpful content (like blog posts or videos) can make someone feel confident about choosing you.
But Isn’t It Complicated or Expensive?
It doesn’t have to be. You don’t need to do everything at once. Start with the basics:
Make sure your Google Business Profile is accurate
Have a simple, mobile-friendly website
Get a few good reviews
Show off your work with before-and-after photos
From there, you can grow. Maybe add SEO (so you show up higher in search results), run a few ads, or post tips on Facebook or Instagram.
Still Not Sure Where to Start?
That’s what people like Lewis Vandervalk are here for. If you’re a business owner in the trades and you know it’s time to get serious about digital marketing, but you don’t know where to start, Lewis can help you build a solid strategy that actually gets results (without wasting your time or money).
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