You didn’t start your plumbing, landscaping, HVAC, or junk removal business because you love Google Ads and social media algorithms. You started it because you’re good at what you do, and people need what you offer. But here’s the thing: even if you’re the best in town, nobody’s going to call you if they don’t know you exist.
Word of mouth is powerful. But it can be slow, unpredictable, and hard to scale. One customer tells a friend, maybe that friend tells their neighbor… but what if you want to grow faster? What if it’s the off-season? Digital marketing helps fill in the gaps, and keeps your phone ringing year-round.
Think about how you find stuff. Need a tool? You Google it. Looking for lunch? You check reviews. Your customers are doing the same when they need their roof fixed or their driveway power washed. If you’re not showing up online, someone else is.
You don’t need to dance on TikTok or send 30 emails a week. A simple website, some local SEO, maybe a few social media posts, it all adds up. Digital marketing is just a way of making sure people can find you, trust you, and choose you.
When a homeowner sees a clean website, five-star reviews, and helpful content, they start to trust you, even before picking up the phone. That trust can be the difference between “maybe later” and “when can you start?”
If you’re a home service business owner, check out the Faces of the Trades podcast. We talk with real folks growing real businesses—sharing tips, stories, and lessons learned along the way.
🎧 Spotify – [Spotify Profile]
🍏 Apple Podcasts – [Our Apple Podcast]
▶️ YouTube – [Our YouTube Channel]
Because running a trades business is tough—but you don’t have to figure it out alone.