The digital world is dominated by video material and it is very costly and time consuming to create professional videos on a regular basis. Recruitment, studio reservation, video editing, all this sums up. It is the reason why AI video and avatar technology are being sought out by companies. Intelligent systems are able to create professional video directly based on the text. There are no cameras or studios needed to allow businesses to develop digital presenters, product explainers, onboarding tutorials or marketing campaigns. This reduces the costs of production tremendously with an increase in speed of production. Corporate communication can particularly make use of digital avatars. They offer a recognizable, branded, face to training resources, customer care, internal communications and multilingual communication. Artificial intelligence can be used to update a message instantly with a few text modifications instead of writing the same text a number of times. Another key benefit is speed. Marketing teams are able to react to trends in a shorter time, roll out campaigns more rapidly and test various forms of content. In the current competitive world, speed is a determinant of popularity and interaction. Video AI solutions are also useful in localization. Brands that enter international markets have the opportunity to create region-specific content with the help of various languages without the need to reshoot videos. With the ongoing development of AI, it is becoming apparent that the creation of videos is progressing toward the manual production of videos and becoming intelligent automation. Businesses that are using AI video technology are not only saving money, but are opening a new chapter of efficiency in communication.