YFM (Young Fashion Mind) has become a rising force in German streetwear since its launch in 2019 by two friends from western Germany -1. The brand offers hoodies, tracksuits, and denim made exclusively in Europe, with bold designs that turn heads and spark conversations -1-6.
The praise is real: customers frequently highlight the "top quality," "super comfortable" fabrics, and a fit that even taller shoppers appreciate -1-6-8. One parent described their daughter looking "pretty cool and gorgeous" in YFM pieces, while another shopper declared "YFM for me the best streetwear brand" -1-9. Shipping, when it works, is fast – often arriving within the promised 1-3 working days -1.
But here's the uncomfortable truth. For every glowing review, there's a cautionary tale about returns that have gone horribly wrong. Customers report being ignored for weeks despite repeated emails -1-5. Return shipping costs €12.50 – on your own dime – and even then, refunds can take months or never arrive -1. One frustrated buyer waited over three months without receiving their money back -6. Another sent back a wrong-size item only to receive the same wrong size again after weeks of back-and-forth -5.
The company only responds to about 15% of negative reviews, typically within a week – if at all -3-5. Some customers have received defective items back after returning them, or found themselves forced to contact lawyers -6-9.
The bottom line? YFM delivers genuine quality and style that streetwear fans love. But if you order, know your size perfectly. Because if you don't, the brand's customer service might turn your excitement into a months-long headache