In the fast-growing digital landscape, web agencies are constantly seeking new revenue streams and ways to better serve their clients. One of the most effective, scalable, and profitable options is reseller hosting, especially when combined with the world’s most popular CMS—WordPress.
This guide explores what reseller hosting is, why it’s a great fit for web agencies, and how you can launch and scale your own WordPress reseller hosting business.
Reseller hosting is a type of web hosting where you purchase hosting resources from a parent provider (like a hosting company) and resell them to your own clients under your brand. Think of it as renting an apartment block and subletting each unit to tenants—except these “units” are web hosting accounts.
With WordPress hosting, the infrastructure is optimized specifically for WordPress performance, security, and scalability.
Here are key reasons why WordPress-focused web agencies can benefit from offering reseller hosting:
Instead of a one-time website development fee, you gain monthly or annual recurring income by hosting client websites.
Reseller hosting often allows white-labeling, meaning your clients see your brand, not the parent hosting provider.
Clients love “done-for-you” solutions. By hosting and maintaining their Hosting WordPress Website, you offer convenience, trust, and support.
Combine hosting with services like website design, SEO, security, backups, and updates to create irresistible packages.
Not all hosting is created equal. Here’s what to prioritize when choosing a reseller platform:
White-label capabilities
WordPress optimization (fast servers, caching, CDN)
Staging environments
Automated backups
Email hosting or integrations
Client management tools
Security tools (firewalls, malware scanning)
24/7 support for both you and/or your clients
When creating packages, consider:
Number of websites
Storage and bandwidth limits
Included services (e.g., maintenance, backups, SSL, support)
Monthly vs. annual pricing
Example Hosting Package:
Up to 5 WordPress sites
10 GB SSD storage
Daily backups
SSL certificate
Free migrations
Monthly: $29 / Annual: $299
Pro Tip: Use tiered pricing (basic, business, premium) to appeal to different client needs and budgets.
To simplify management, integrate with tools such as:
WHMCS or ClientExec for billing and automation
ManageWP, MainWP, or InfiniteWP for centralized site management
Jetpack, iThemes Security, or Wordfence for added security layers
Elementor, Beaver Builder, or Kadence for client-friendly site building
Start with existing clients – offer hosting as an upgrade or add-on.
Bundle services – web design + hosting = convenience.
Automate – use tools to manage client accounts, updates, and billing.
Upsell value – offer premium security, backups, SEO audits, etc.
Offer stellar support – great service equals happy, loyal clients.
Reseller hosting for WordPress is more than just an extra service—it’s a smart business model for agencies looking to grow sustainably. By bundling hosting with web design, security, and maintenance, you create a full-service experience that keeps clients coming back and referring others.
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