The Middle East and Africa Quinoa Market size is valued at around USD 37.19 million in 2025 and is projected to reach USD 89.12 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 19.10% during the forecast period, i.e., 2025-30.
Rising Shift Towards Non-Food Applications – The increasing incorporation of quinoa in cosmetics and personal care, emerged as one of the key trends in the Middle East and Africa Quinoa Industry. This is largely due to the nutrient-rich profile of quinoa, which includes high-quality proteins, vital amino acids, vitamins, and antioxidants. Such properties make quinoa an ideal choice for skin repair, anti-aging, and hair nourishment in the cosmetics and personal care industry.
Moreover, there are several companies, such as MiiN Cosmetics, MBeauty GCC, Native Spa, Amina’s Natural Skincare, and Lucas Meyer Cosmetics, etc. actively offering quinoa-integrated cosmetics and personal care products. For instance, in 2024, MiiN Cosmetics launched Quinoa Protein Hair Treatment Mask, by utilizing quinoa, aiming to improve hair texture, leaving it softener and tangle-free. Thus, this rising adoption of quinoa in cosmetics and personal care is anticipated to augment the size & volume of the Quinoa Market in the Middle East & Africa during the forecasted period.
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Middle East and Africa Quinoa Market Size, Share & Industry Trends Analysis - By Product Type (White Quinoa, Red Quinoa, Black Quinoa, Sports Simulation Processed Quinoa (Flakes, Flour, Pasta, Snacks), Others), By Distribution Channel (Supermarkets / Hypermarkets, Health Food Stores & Specialty Stores, Online Retail, Convenience Stores, Foodservice (Hotels, Restaurants, Catering), Others), By Form (Organic Quinoa, Conventional Quinoa), By End User (Household, Commercial Foodservice, Institutional (Hospitals, Schools, Corporate Canteens), Industrial Food Processing (Bakery, Snacks, Packaged Foods), and others
-By Region
Among all, the UAE holds the largest market share, more than 25% in the Middle East & Africa Quinoa Market. This dominance is primarily driven by the presence of robust retail infrastructure, including supermarkets, hypermarkets, and online grocery platforms, which ensures easy accessibility of quinoa products.
Companies are strengthening their presence in the Middle East and Africa Quinoa market by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services
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