Cryptocurrency is still global. Your Bitcoin is just as good in Brazil as it is in Belgium.
The thing is, people are different in every place. A person who is learning about DeFi in Delhi will have different questions than a person in Denver. Different laws, different banks, different problems.
At CoinMinutes, we realized that when you want to be global, you have to be local. It is not enough to just translate the articles into different languages.
Time Zones Aren't a Barrier
Crypto markets are open at all times. In the middle of your night, trading is taking place in Singapore. Meanwhile, in the middle of their night, buying is being done in São Paulo.
Many people visit our site at 3 AM in their local time because they can't believe what they are seeing in another part of the world. That's just how crypto operates these days.
Different Countries, Different Stories
I recall the moment when El Salvador announced that Bitcoin would be its official currency. Great news for crypto enthusiasts. However, what did it actually signify for the residents? We sent an envoy to find out.
It was quite different from the news. Some people were enthusiastic about it, while others couldn't figure out how to use the government's wallet app. Those details are important.
Building Trust Takes Time
People tend to trust the opinions of those who are close to them and not the ones of foreigners. This is logical. For instance, if I am trying to understand the crypto regulations in Germany, I would rather get the information from a person who lives there and is affected by those regulations.
We didn't get this point right from the beginning and only after we experienced it the hard way.
Speaking Everyone's Language (Literally)
We publish content in eight different languages at present. Not a single word of content is translated via Google Translate - rather, people who understand not only crypto but also the respective culture write content for us.
For instance, the Spanish language slang usage of Cryptocurrency is very much different from the English one. Moreover, English technical terms might sound very simple while in other languages the same terms might sound scary. Our local teams are the ones who really get this stuff.
Finding Local Champions
The ambassador program we had was only a handful in the beginning. Possibly too few. We had five people working as a bridge to connect the whole world. It didn't work.
At this time we have 25 ambassadors spreading their powers across several different countries. They are not employees - they are crypto lovers who, by the way, have helped their local communities better understand this stuff.
These people arrange meetings, respond to questions in local forums and let us know when we are missing important articles from their areas.
Making Rules Make Sense
The rules of crypto are quite disorganized. What is legal in one country can make you imprisoned in another.
We follow policy changes in various markets to be able to keep updating our readers with real-life situations of what is allowed and where they live. One cannot just say "crypto is legal" if the main answer depends on whether you are in New York or Wyoming.
Live Events That Actually Work
On a weekly basis, we arrange AMAs with people from the crypto industry. For all the events, we used to schedule them as if they were held in San Francisco time. Do you know who couldn't attend? Everybody except the people from San Francisco.
At present, we also adjust time zones for each event. Very often Asia gets the time that suits them the most, sometimes Europe and sometimes the Americas. Yes, our team members have to work at odd hours sometimes, but they still think it is worth it.
There are questions from every corner of the world. A week ago, a person from Nigeria asked a question about the adoption of the Lightning Network. A person from Korea wanted to know about stablecoin regulations. The right questions are not limited by any passports.
Forums Where People Actually Talk
Our community forums used to be only English-language discussion boards. Now we have regional sections where people in different languages can talk to each other about their local crypto scenes.
The work is highly interactive. Developers from various continents can cooperate on projects. Traders can exchange strategies that are effective in their particular markets. Knowledge can take the form of a river with a flow in both directions.
Quick Feedback, Quick Changes
We are always polling our community. It wouldn't be long, time-consuming surveys. Quick questions: "Was this article helpful?" "Which topics would you like us to cover more?" "How do you like the new forum layout?"
Making it easy is the reason why people actually respond. What they say has a great influence on our writing and presentation.
Listen First, Build Second
Every quarter, we carry out a survey with our worldwide community. It is not only about "rate our service from 1 to 10". We ask real questions about the things that people like and those that are not working.
As a matter of fact, people's reading habits differ a lot between different cultures. While some regions prefer long-form content, others just need quick news updates and price data. We adjust our offering accordingly.
Test Everything
Before new features are introduced to the whole user base, they get tested with regional user groups. What is logical and clear for one culture may not be for another and may even confuse them.
Where most people don't have laptops, mobile layouts are of great importance. Connection speeds determine the way we optimize images and videos. There is no one size that fits all.
Keep Adapting
We are always updating our platform based on the feedback of users. We monitor the content that is most viewed in different regions and change our publishing strategy accordingly.
In some cases, we may be wrong about what people want. It's okay. It is better to acknowledge mistakes and correct them rather than to pretend that everything is perfect.
Breaking Down Walls
Through Coinminutes Cryptocurrency, crypto communities that normally wouldn't interact are linked. As a result, developers in Eastern Europe can easily communicate with entrepreneurs in Latin America. The flow of ideas is no longer limited by borders and is faster than ever.
Investment opportunities become more accessible when geographic barriers shrink. Retail investors learn about projects from regions they would never have thought of before.
Teaching Universal Principles
The 'core' of crypto is the same everywhere. Private keys, wallet security, and basic blockchain mechanics are absolute basics that don't depend on your nationality.
However, the practical aspects are different. What exchanges should you trust in your country? What tax rules apply? How do local banks help their crypto customers? Context is everything.
Advocating Globally
We talk with regulatory authorities about changes that should be made not only in major Western markets but also around the world. The views of emerging markets are very often overlooked in global policy conversations, but they shouldn't be.
Good regulatory strategies in one country may lead to better policies in others. By sharing these examples, the whole ecosystem is getting better.
Worldwide decentralized communities require tools that understand their varied nature.
Different continents have different problems. CoinMinutes is trying to overcome these barriers while still acknowledging the fact that each community is made up of different things.
The next generation of crypto is to be used by people all over the world. So the first thing is to make it accessible to people in small towns instead of only in big cities with advanced technology.
We are not stopping at this point. We will continue to spread our presence internationally and at the same time improving our interaction with the locals. The objective is always the same: to make it possible for everyone, everywhere to comprehend and utilize crypto in a secure manner.
Find More Information:
How CoinMinutes Creates a Welcoming Space for Crypto Discussions
How CoinMinutes Builds a Support Network for Crypto Enthusiasts
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